GFK GEOMARKETING PDF

Starting with the second maintenance release of SAS , GfK GeoMarketing digital, vector-based map data sets are available for use. These map data sets are. Features: MAP= required argument referring to GfK map data. DATA= argument referring to response data. ID statement. BLOCK statement options. Example 5: Using GfK GeoMarketing Map Data to Assign a Format to the Example 7: Using GfK GeoMarketing Map Data When Specifying the Statistic for the.

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Create a table named demographics using sashelp. Don’t fill this field!

SAS/GRAPH(R) 9.3: Reference, Third Edition

You can further fine-tune your sales and marketing strategies by incorporating external data on your specific industry, product offering, and target group. Here you can find the latest insights for geomarketing. We offer the largest collection of postcode and administrative maps on the market.

Contact us via Email. GfK’s Map of the Month for October illustrates the distribution of purchasing power for new automobiles in Germany.

Don’t fill this field! Specify the format catalog to search that has the predefined ISO alpha2 code. And second, our global digital maps with coverage of multiple regional levels allow you to analyze and cross-reference these insights with the help of a mapping software.

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Produce the block map. This table will be used as the response data set. Our maps are up-to-date, error-free and digitized by our own team of in-house cartographers. Here’s a snapshot of what our geodata and a geomarketing approach can do:. The BLOCK statement specifies the variable in the response data set that contains the response values for each of the map areas.

We also calculate data for your specific products and markets. Share insights on regional market traits and strategies with colleagues. First, our regionalized market data delivers penetrating insights on your markets, target groups and potential, for all industries and markets, worldwide.

This lets you plan reliably across multiple market areas and regional levels. Also note that the ID variable was a numeric geographic locator code glc in the original sashelp. Here’s a snapshot of what our geodata and a geomarketing approach can do: The elongated countries in the output indicate that GfK uses a different projection method than does output created with a traditional Asia map data set.

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Our solutions include regional market analyses, target group localization, sales territory planning, digital maps such as purchasing power and regional market data as well as appraisals of gfm estate, locations and sales networks for the industry, retail and manufacturing sectors. This website uses cookies. GfK in your country Contact.

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SAS/GRAPH(R) Reference, Third Edition

The ID statement specifies the variable that is in both the map data set and the response data set and defines map areas. Please activate JavaScript in your browser settings to enable all features of this website. GfK in your country Contact Blog. More information on our Europe Edition Cookies enable us to understand how visitors use our website so that we can improve it and provide the best experience possible. Drawing on long-standing market research experience, we deliver data on purchasing power, socio-demographics, business potential, retail turnover, consumer typologies and more.

The ALL argument specifies that the output should include all of the map areas from the map data set. Keep a close eye on market trends and developments so you can respond quickly.

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